Begüm Gültekin
Chief Brand Officer
Biography
Begüm Gültekin views design not merely as a profession, but as a form of expression that builds the invisible bridge between people and emotion. When she began her graphic design journey in 2008, she discovered the power of even a single line to direct emotion. Since then, she has built a language in every project that centers meaning as much as aesthetics.
Over the years, she has guided brands across diverse fields from advertising to psychology, child development to fashion and gastronomy. Understanding each brand's soul and making it not just recognizable but memorable has become her greatest strength. For her, a design is not just a composition that appeals to the eye—it is the visible form of an idea, a vision, and an emotion.
Begüm Gültekin is one of the rare creative professionals who has left her mark on hundreds of brand identities and can combine design with strategy. In every new project, she aims to decode and redefine the brand's essence; in every design, to leave a simple yet powerful emotional trace.
Professional Experience
Chief Brand Officer
HSD Core Labs
2025 – Present • Turkey
Leading brand strategy, visual identity, and creative direction for all products. Shaping the visual language and brand perception of AI-powered platforms.
Art Director & Brand Consultant
Independent
2012 – Present • Turkey
Corporate identity, brand language, social media strategy, and campaign management. Contributing to the birth, transformation, and growth of brands across psychology, education, fashion, gastronomy, and technology sectors.
Graphic Designer
Design Studios & Agencies
2008 – 2012 • Turkey
Worked on corporate identity, print, digital media, and visual communication projects at design studios and agencies.
Areas of Expertise
Brand Strategy & Positioning
Brand architecture, market positioning, identity systems, strategic differentiation
Art Direction & Campaign Design
Creative direction, visual storytelling, campaign conceptualization, design leadership
Visual Communication & Perception
Visual language, perception management, aesthetic coherence, emotional design
Creative Process Management
Team coordination, creative workflow, project management, collaborative design
Education
Bachelor of Fine Arts
Graphic Design
Erciyes University
Visual communication, typography, brand identity, and design theories
Professional Certifications
Through these training programs, she has deepened not only in aesthetics but also in strategic thinking, brand psychology, user experience, and team coordination.
Exhibitions & Art Participation
Begüm Gültekin's artistic side progresses intertwined with her design practice. Some exhibitions and art events she has participated in:
"Transformation of Visual Narrative"
Erciyes University Faculty of Fine Arts
"Color and Mind"
Kayseri Art Gallery
"Women and Creativity"
Digital Mixed Exhibition
"New Generation Forms of Expression"
Graphic Design Exhibition
Vision
Begüm Gültekin's vision is to build a world where design touches not just the eye, but the mind and heart. For her, branding is not just about color, form, and words—it is the rebirth of an emotion, a culture, an idea.
"In every design, she seeks the meaning behind beauty; she doesn't just grow brands, she gives them a soul."
She believes that design is the visual language of transformation, and that true creative work happens when aesthetics and strategy unite to create lasting impact.
Get in Touch
For brand strategy, creative direction, or design collaboration inquiries