Gülşah Yaşar
Head of Communications
Biography
Gülşah Yaşar is an experienced professional in communication, media management, and corporate brand strategies, graduated from Erciyes University. She is one of the rare communicators who combines creative thinking with analytical planning.
Her role is to manage the organization's internal and external communication strategies, develop brand language, and build a consistent, powerful perception across all communication channels. The communications team she leads is responsible for conveying the company's vision to the public, investors, and stakeholders with the right tone.
In this context, she coordinates media planning, content development, digital campaign management, PR strategy, and corporate content production processes. She maintains not only the technical but also the emotional and narrative integrity of each project, transforming the brand's identity into words, visuals, and strategy.
She views communication as "the art of building connections between people." In a rapidly changing world of technology, she believes that right storytelling and trust-based communication are brands' greatest value. Therefore, she makes every message not only strategic but also meaningful, focusing on making the connection with the audience not just visible, but felt.
Key Responsibilities
Managing internal and external communication strategies
Developing and maintaining consistent brand language
Coordinating media planning and PR initiatives
Leading digital campaign management and execution
Producing corporate content and messaging
Ensuring emotional and narrative coherence in all projects
Transforming brand identity into words, visuals, and strategy
Crisis management and transparent communication
Areas of Expertise
Communication Strategy
Internal/external communications, stakeholder management, message development, strategic planning
Brand & Media Management
Brand language development, media planning, PR strategy, perception management
Content & Campaign
Digital campaign management, corporate content production, narrative coherence, creative writing
Team Leadership
Communications team coordination, crisis management, collaborative workflows
Professional Experience
Head of Communications
HSD Core Labs
Present • Turkey
Leading internal and external communication strategies, brand language development, and consistent perception building across all channels. Managing media planning, content development, digital campaigns, PR strategy, and corporate content production.
Education
Bachelor's Degree
Communication & Media Management
Erciyes University
Communication, media management, and corporate brand strategies
Leadership Philosophy
She stands out with her attention to detail in work discipline, calmness in crisis management, and transparency in communication. Her competence in team coordination, content production, and brand storytelling ensures the steady growth of the company's corporate identity.
"Under her leadership, communication has become not just promotion, but the language of a vision."
With her structure that unites the brand's voice with emotion and its goals with strategy, she represents one of the company's most visible faces.
Vision
Gülşah Yaşar believes that in a rapidly changing world of technology, right storytelling and trust-based communication are brands' greatest value. She views communication as the art of building genuine connections between people.
For her, the future belongs to brands that can speak authentically, act transparently, and build emotional connections that go beyond transactions. Communication is not what you say—it's what people feel.
Get in Touch
For media inquiries, PR opportunities, or communication strategy discussions